Description
Advertisement for the «St. Annahof» department store by the Zurich Food Association (Lebensmittel-Verein Zürich).
This organization played a decisive role in shaping the world of consumption and after the Second World War ensured a constant range of products thanks to its extensive branch network.
In 1914, the LVZ opened the St. Annahof, a huge department store in a prestigious district of Zurich. The traditional way of presentation and sales practiced there underwent radical changes after the Second World War. Self-service appeared.
The department store is located at Bahnhofstrasse 57. Today, the building has the status of an architectural monument.
Slogan: Gemüse Obst
Translate: Vegetables Fruit
Artist — Albert-Sebastian Oesch.
