Description
When it was founded in 1816, the Menier Company sold and manufactured a variety of pharmaceutical products, chocolate being one of them. It wasn’t until 1830 that their chocolate went beyond coating bitter pills and was sold as an individual bar. Their chocolate bar became so popular that by the middle of the century focus had shifted entirely to its production.
As the company expanded, they commissioned professional artist to design advertising poster. It became one of the most instantly-recognizable advertisements, taking on a variety of forms over the years, yet always utilizing a little girl scrawling the company name with a piece of chocolate on a wall.
Interesting fact: The model was the artist’s daughter Yvonne.
Artist — Firmin Bouisset.
Born in Moissac in southwestern France, Firmin Bouisset was a talented illustrator, specializing in painting children and publishing several illustrated books.
