Description
This poster was created to advertise Shell’s Motor Spirit and Motor Oils. According to an article on the autobulbsdirect website – Shell Spirit was the endearing name to describe Shell’s brand of petrol in Britain from the late 19th Century to the 1930s. Shell’s branding was so successful that it became a household name. “Shell Spirit” was used for all its petrol and appeared on the side of cans as either “Motor Spirit” or “Aviation Spirit”.
Author — René Vincent.
Early in his career, he worked for French magazines La Vie Parisienne and L’Illustration before moving into advertising. In his career, he produced posters for fashion, winter sports and several car manufacturers such as Bugatti, Citroen and Peugeot.
